For adidas x Adistar, the brief was to create a series of short motion vignettes designed to work across paid social and OOH platforms. Rather than taking a more predictable e-commerce approach, we explored telling small story moments from the perspective of the footwear itself.

Each scenario had to play from ground level, keeping the camera close to the shoes and letting the world unfold around them. Fortunately, we had the streets and cafés of Barcelona as our backdrop, which gave each moment its own character while keeping the series visually connected.