A slightly different approach for 47 Brand. Working with a stripped-back budget, I leaned into a more run-and-gun style of shooting, keeping the setup light and responsive.

Going into the project, I knew the real potential was the location. Palermo, Sicily offered an incredible backdrop, and each corner of the city naturally framed the talent for the seasonal lookbook. Rather than overbuilding the production, we let the streets, light and architecture do most of the work.

The result felt honest to the place and gave the shoot a sense of movement and spontaneity.