For adidas Originals x JD FW24, we collaborated with three distinct talents. The brief was to explore what makes each of them “original” and bring that to life on screen.

From the outset, we knew their stories would drive the narrative. Our role was to create cinematic spaces that could amplify those stories rather than distract from them.

We built three contrasting environments: a performance-led backdrop, greenscreen archive space, and an open roaming void. Each setting allowed their individuality to feel heightened, but still grounded in who they are.