This project felt like a rare opportunity to create without restriction. We worked closely with a talented team of set designers, stylists and movement artists, and early on I felt their contribution should be part of the campaign itself. There was something quite interesting about how creatives of different disciplines would interpret purity in form. Alongside the core visuals, we produced an elevated, documentary-style piece that captured their process and thinking. This approach has always resonated with me. I’m drawn to telling stories not just through the final image, but through the people and craft behind it.