For the Adidas x END launch of the record breaking Adizero, we built the film around the idea of the pursuit of fast. The brief was to create a short piece that could launch the product across events and social. We followed a protagonist through a midnight chase, treating speed as something you feel as much as something you see. Fast became a presence in the film, reflecting the identity of the shoe itself. The city at night felt like the right setting, with streaking lights, reflections and constant motion mirroring the energy of the Adizero.